{"id":529,"date":"2024-09-06T11:48:52","date_gmt":"2024-09-06T03:48:52","guid":{"rendered":"https:\/\/www.haoyunzhang.com\/?p=529"},"modified":"2024-09-08T12:45:28","modified_gmt":"2024-09-08T04:45:28","slug":"pubg-mobile-black-pink-event","status":"publish","type":"post","link":"https:\/\/www.haoyunzhang.com\/index.php\/2024\/09\/06\/pubg-mobile-black-pink-event\/","title":{"rendered":"PUBG mobile &#8211; Black Pink"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FY77edPXwAEE_7z-1-1024x576.jpg\" alt=\"\" class=\"wp-image-530\" srcset=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FY77edPXwAEE_7z-1-1024x576.jpg 1024w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FY77edPXwAEE_7z-1-300x169.jpg 300w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FY77edPXwAEE_7z-1-768x432.jpg 768w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FY77edPXwAEE_7z-1-1536x864.jpg 1536w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FY77edPXwAEE_7z-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Black Pink x PUBG Mobile Collaboration Project<\/strong><br>As one of the world\u2019s top K-pop groups, Black Pink teamed up with PUBG Mobile in 2020 and 2021 to create a unique interactive experience for both gamers and fans. This collaboration featured a virtual concert, Black Pink-themed skins and items, as well as in-game events, delivering an immersive fusion of music and gaming to millions of players worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PUBG MOBILE X BLACKPINK FUN MATCH\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/VDvJTB6E0TU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Outcomes and Impact<\/strong><br>The Black Pink collaboration with PUBG Mobile achieved significant global exposure, reaching 12.8 billion impressions and driving a 33% player growth. The virtual concert, featuring hits like <em>&#8220;How You Like That&#8221;<\/em> and the exclusive track <em>&#8220;Ready For Love&#8221;<\/em>, attracted 47 million total viewers with 15.7 million concurrent at its peak. The project garnered 9.3 billion press mentions, 170 million music video views, and 72 million social media engagements, solidifying it as one of the most successful cross-industry events in gaming and music entertainment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"689\" height=\"484\" src=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/Weixin-Screenshot_20240907003600.jpg\" alt=\"\" class=\"wp-image-540\" srcset=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/Weixin-Screenshot_20240907003600.jpg 689w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/Weixin-Screenshot_20240907003600-300x211.jpg 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>During my internship at Tencent America, I had the opportunity to design cross-promotion in-game events that featured a collaboration with the global K-pop sensation, BLACKPINK. This event was a massive success, resulting in <strong>12.8 billion total exposures<\/strong> worldwide. The campaign not only introduced fresh, engaging content to the game but also attracted a <strong>33% growth in player base<\/strong> during the event period. This project demonstrated the power of cultural and entertainment crossovers in driving player engagement and expanding game audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FXlen0fVUAAuuZC-1012x1024.jpg\" alt=\"\" class=\"wp-image-542\" width=\"690\" height=\"698\" srcset=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FXlen0fVUAAuuZC-1012x1024.jpg 1012w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FXlen0fVUAAuuZC-296x300.jpg 296w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FXlen0fVUAAuuZC-768x777.jpg 768w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FXlen0fVUAAuuZC-1518x1536.jpg 1518w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/FXlen0fVUAAuuZC-2024x2048.jpg 2024w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I played a impor role in enhancing the overall gaming experience for PUBG Mobile I supported efforts to enhance the overall gaming experience for PUBG Mobile players by contributing to the analysis of player performance data. These efforts helped the team make informed decisions that led to an increase of <strong>72 million social engagements<\/strong> across platforms and <strong>170 million views<\/strong> for the <em>&#8220;Ready For Love&#8221;<\/em> music video. This engagement reflected the positive reception from players and fans alike, as they interacted with the new event features and shared their experiences on social media.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLACKPINK X PUBG MOBILE 2022 IN-GAME CONCERT : [THE VIRTUAL]\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/9WEf-KDts8w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Another important aspect of my internship was gathering and addressing player feedback. Over the course of the event, I helped collect and respond to over 1,000 pieces of feedback from the community. By closely collaborating with the development and design teams, we ensured that player concerns were addressed, maintaining a balanced and seamless gameplay experience. This feedback loop was crucial in refining the event and contributed to a smooth, enjoyable experience for players during the high-profile collaboration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/2261976226552-1024x579.jpg\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/2261976226552-1024x579.jpg 1024w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/2261976226552-300x170.jpg 300w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/2261976226552-768x434.jpg 768w, https:\/\/www.haoyunzhang.com\/wp-content\/uploads\/2024\/09\/2261976226552.jpg 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Black Pink x PUBG Mobile Collaboration ProjectAs one of the world\u2019s top K-pop groups, Black Pink teamed up with PUBG Mobile in 2020 and 2021 to create a unique interactive experience for both gamers and fans. This collaboration featured a virtual concert, Black Pink-themed skins and items, as well as in-game events, delivering an immersive &hellip; <a href=\"https:\/\/www.haoyunzhang.com\/index.php\/2024\/09\/06\/pubg-mobile-black-pink-event\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">PUBG mobile &#8211; Black Pink<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"modified_by":"HaoyunZhang","_links":{"self":[{"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/posts\/529"}],"collection":[{"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":9,"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"predecessor-version":[{"id":546,"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/posts\/529\/revisions\/546"}],"wp:attachment":[{"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haoyunzhang.com\/index.php\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}